Published in · 4 min read · Aug 17, 2019
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We’ve all experienced it. You edit the pretty photo, craft the perfect caption, hit ‘post’ and hope for the best. Although lately, you may feel like hoping for the best ain’t hoping for much.
If your engagement has felt uncharacteristically low, so low, that you find yourself wondering…
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Remember, it's normal for your Instagram reach to go up and down a bit. It's not always about your content: Sometimes, the algorithm changes might affect your reach. Other times, it might be seasonal (like people spending less time on social media during the holidays).
Should I remove followers that don't engage? ›Deleting ghost followers will help improve engagement on your Instagram page. Instagram cares more about engagement and active followers rather than your number of followers. Instagram will flag your account as uninteresting, therefore decreasing your ranking.
Should I delete Instagram posts that don't perform well? ›Even if you feel like your posts aren't performing well, deleting them ensures they'll never have the option to grow or tell your story. The algorithm is based on a series of rules and criteria, and far too often we obsess over one element (in this case low-performing content).
How often should you post on Instagram to increase engagement? ›The frequency of your posts on Instagram will depend on your goals and audience. Generally, we recommend posting at least once a day to maximize your visibility and engagement.
Do Instagram filters increase engagement? ›Impact on Likes: Enhanced Visibility: Both filters and hashtags can enhance the visibility of your content on Instagram. Visually appealing content (enhanced by filters) and strategically chosen hashtags can increase the likelihood of users discovering and engaging with your posts.
What is a good Instagram engagement rate? ›Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
Why is Instagram engagement so low in 2024? ›The diminishing reach of Instagram feed posts can be attributed to several factors: Feed algorithm: Instagram now prioritizes content based on user engagement and relevance rather than post time. If your content isn't deemed engaging, it might be shown less frequently.
Boost engagement: There's a good chance that more people will interact and engage with your Collab posts because of the increased exposure — something the Instagram algorithm loves! This means these posts can bring in more likes, comments, and shares than a normal Instagram post that only gets seen by your followers.
How to reset Instagram algorithm? ›Post More Often: One of businesses' most significant mistakes is not posting consistently. According to HubSpot, 40% of marketers believe that not posting enough content is the top reason companies lose followers. On the other hand, 33% said posting too much content may have the same results.
How to fix low engagement? ›One of the best ways to increase your engagement rate is to increase the amount that you engage with others' accounts. Whether you're commenting on your followers' posts or liking posts from pages you enjoy or who might want to follow you, engaging with others encourages them to engage with your posts.
Should I delete reels with low views? ›Mistake #5: Deleting your Reels
Now, I've been tempted many times to delete some of my Reels that have only received a few hundred views. But stop. Don't do it. If you have a reel that's underperforming, go back into your caption and add some additional hashtags and keywords or update your CTA.
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