You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, and the return-on-investment (ROI) you generate.
This article explains how to edit your cost-per-click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.
On this page
- Edit the ad group default bid for a single ad group
- Edit your bid for multiple ad groups
- How to edit your bid for individual keywords or other targeting methods
- Edit individual keyword bids
- Edit bids for targeting methods
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and selectUse previous design. If you're using the previous version of Google Ads, review the Quick reference mapor use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
Edit the ad group default bid for a single ad group
- In your Google Ads account, click theCampaignsicon
. - Click the Campaignsdrop down menu, then click Ad groups.
- Select the appropriate ad group from the list.
- Click the pencil button in the “Default max. CPC” bid column.
- Enter a new amount.
- Click Save.
.
in the “Default max. CPC” bid column.
Edit your bid for multiple ad groups
- In your Google Ads account, click theCampaignsicon.
- Click the Campaignsdrop down menu, then click Ad groups.
- Select the ad groups you wish to edit by marking the checkbox on the left.
- Click Edit drop down. You can choose to change your bid strategy, tracking templates, or custom parameters.
How to edit your bid for individual keywords or other targeting methods
If your campaigns are using manual bidding, you can set your own maximum CPC bid amount. This will be used instead of the ad group default bid whenever a certain keyword, placement, or other targeting method triggers your ad.
Keep in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn How to enable ad group bids, custom bids, and bid adjustments for your ad groups.
Tip: If you're using an automated bidding strategy other than Enhanced CPC you won't be able to edit your ad group default bid.
- In your Google Ads account, click theCampaignsicon.
- Click Audiences, keywords, and content, then click Search keywords.
- Select the keyword type, such as search or negative keywords.
- Now select one or more keywords whose bid you want to change.
- Click Edit drop down, and select Change max. CPC bids.
- In the page that opens, you may set a new bid, increase or decrease your bid, raise bids to the first page or top of page CPC. If you would like to use the default ad group bid, leave the amount blank.
- Click Apply.
Tip: To change the bid for an individual keyword, placement, or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.
Edit bids for targeting methods
- In your Google Ads account, from the Viewsbar at the top, select Search orDisplay campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
- Click theCampaignsicon, then click the Campaignsdrop down menu.
- Click Settings, then click theAdditional settingsdrop down.
- Select Custom bid & URL method.
- Selecting a targeting method in the dropdown.
- Click Save.
- Select Bidding.
- Enter your new bid and click Save.
Tip: Here are some other bidding options you might not know about:
- You can set bid adjustments for better control over when and where your ad appears. They can be used to bid more competitively for mobile devices, locations, days, and times. Learn more About bid adjustments.
- Google Ads also offers automated bid strategies that can set CPC bids on your behalf. Learn more About automated bidding.
Was this helpful?
How can we improve it?
Need more help?
Try these next steps:
Achieve your advertising goals today!
Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.
Greetings, fellow advertisers and digital marketing enthusiasts. I'm here to share my wealth of knowledge and practical expertise in managing Google Ads campaigns, specifically focusing on bid strategies and optimization techniques. Over the years, I've successfully navigated the ever-evolving landscape of online advertising, honing my skills through hands-on experiences and staying abreast of the latest industry trends.
Now, let's delve into the intricacies of editing bids in Google Ads, a crucial aspect of maximizing your campaign's performance and return on investment (ROI).
1. Understanding Bid Types:
a. Cost-Per-Click (CPC) Bids:
- Definition: CPC is the amount you're willing to pay for each click on your ad.
- Importance: Adjusting CPC bids allows you to control the amount you spend for user interactions.
b. Cost-Per-Thousand Viewable Impressions (Viewable CPM) Bids:
- Definition: Viewable CPM is the cost per 1,000 viewable impressions of your ad.
- Importance: Relevant for campaigns focused on brand visibility, as it charges based on ad impressions.
2. Editing Ad Group Default Bids:
a. Single Ad Group:
- Steps:
- Navigate to the Campaigns icon in your Google Ads account.
- Click on Ad groups, select the desired ad group.
- Click the pencil icon in the "Default max. CPC" bid column.
- Enter a new amount and save.
b. Multiple Ad Groups:
- Steps:
- Go to the Campaigns icon, click Ad groups.
- Select ad groups, click Edit dropdown.
- Choose bid strategy or other parameters.
3. Editing Bids for Individual Keywords or Targeting Methods:
a. Individual Keyword Bids:
- Steps:
- Navigate to Campaigns > Audiences, keywords, and content > Search keywords.
- Choose the keyword type and select keywords.
- Click Edit dropdown, choose Change max. CPC bids.
- Set new bid and apply.
b. Editing Bids for Targeting Methods:
- Steps:
- Select Search or Display campaigns.
- Go to Campaigns > Settings > Additional settings > Custom bid & URL method.
- Choose a targeting method, enter a new bid, and save.
4. Advanced Bidding Options:
-
Bid Adjustments:
- Importance: Enhance control over ad appearance by adjusting bids for mobile devices, locations, days, and times.
-
Automated Bid Strategies:
- Importance: Utilize Google Ads' automated bid strategies to set CPC bids based on predefined goals.
5. Additional Resources:
- Related Links:
- Determine a bid strategy based on your goals.
- Choose a bid amount that works for you.
In conclusion, mastering the art of bid management in Google Ads is pivotal for achieving advertising goals. Whether you're fine-tuning individual keywords or implementing advanced bid strategies, understanding these concepts empowers you to navigate the digital advertising landscape effectively.
