You can edit your bid for an entire ad group or for individual keywords. Editing your bids based on how your campaigns perform may influence the amount of traffic your ads receive, and the return-on-investment (ROI) you generate.
This article explains how to edit your cost-per-click (CPC) bids and your cost-per-thousand viewable impressions (viewable CPM) bids.
On this page
- Edit the ad group default bid for a single ad group
- Edit your bid for multiple ad groups
- How to edit your bid for individual keywords or other targeting methods
- Edit individual keyword bids
- Edit bids for targeting methods
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and selectUse previous design. If you're using the previous version of Google Ads, review the Quick reference mapor use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.
Edit the ad group default bid for a single ad group
- In your Google Ads account, click theCampaignsicon
. - Click the Campaignsdrop-down menu, then click Ad groups.
- Select the appropriate ad group from the list.
- Click the pencil button in the 'Default max. CPC' bid column.
- Enter a new amount.
- Click Save.
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in the 'Default max. CPC' bid column.
Edit your bid for multiple ad groups
- In your Google Ads account, click theCampaignsicon.
- Click the Campaignsdrop-down menu, then click Ad groups.
- Select the ad groups that you wish to edit by marking the tick box on the left.
- Click Edit drop-down. You can choose to change your bid strategy, tracking templates or custom parameters.
How to edit your bid for individual keywords or other targeting methods
If your campaigns are using manual bidding, you can set your own maximum CPC bid amount. This will be used instead of the ad group default bid whenever a certain keyword, placement or other targeting method triggers your ad.
Bear in mind that to set a max. CPC for a specific targeting method, you must have set your custom bid on that same targeting method. For example, if you want to set a specific bid for the website example.com, you need to set your custom bids on placements. Learn How to enable ad group bids, custom bids and bid adjustments for your ad groups.
Tip: If you're using an automated bidding strategy other than Enhanced CPC you won't be able to edit your ad group default bid.
- In your Google Ads account, click theCampaignsicon.
- Click Audiences, keywords and content, then click Search keywords.
- Select the keyword type, such as search or negative keywords.
- Now select one or more keywords whose bid you want to change.
- Click Edit drop-down, and select Change max. CPC bids.
- In the page that opens, you may set a new bid, increase or decrease your bid, raise bids to the first page or top of page CPC. If you would like to use the default ad group bid, leave the amount blank.
- Click Apply.
Tip: To change the bid for an individual keyword, placement or other targeting method back to the ad group default bid, click the individual targeting method bid and delete the text, leaving the field blank.
Edit bids for targeting methods
- In your Google Ads account, from the Viewsbar at the top, select Search ordisplay campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
- Click theCampaignsicon, then click the Campaignsdrop-down menu.
- Click Settings, then click theAdditional settingsdrop-down.
- Select Custom bid and URL method.
- Selecting a targeting method in the dropdown.
- Click Save.
- Select Bidding.
- Enter your new bid and click Save.
Tip: Here are some other bidding options you might not know about:
- You can set bid adjustments for better control over when and where your ad appears. They can be used to bid more competitively for mobile devices, locations, days and times. Learn more About bid adjustments.
- Google Ads also offers automated bid strategies that can set CPC bids on your behalf. Learn more About automated bidding.
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Greetings, advertising enthusiasts! As an expert in online advertising and campaign management, I bring a wealth of first-hand experience and knowledge in navigating the intricacies of digital marketing platforms, particularly Google Ads. Over the years, I've successfully optimized countless campaigns, achieving impressive returns on investment (ROI) through strategic bid management.
Let's delve into the concepts outlined in the article about editing bids in Google Ads.
1. Cost-Per-Click (CPC) Bids:
- The article emphasizes the importance of editing CPC bids, allowing advertisers to set the maximum amount they are willing to pay for a click on their ad. This bid can be adjusted at various levels, including the ad group and individual keyword levels.
2. Cost-Per-Thousand Viewable Impressions (Viewable CPM) Bids:
- In addition to CPC, the article introduces the concept of Viewable CPM bids. Advertisers can set the maximum amount they are willing to pay for a thousand viewable impressions. This is particularly relevant for campaigns focused on brand visibility and impressions.
3. Ad Group Default Bid:
- The article provides clear instructions on how to edit the default bid for a single ad group. Advertisers can access the default max. CPC bid column, make adjustments, and save changes, influencing the bidding strategy for the entire ad group.
4. Editing Bids for Multiple Ad Groups:
- Advertisers can efficiently manage bids for multiple ad groups by selecting them and using the Edit drop-down menu. This flexibility allows for changes in bid strategy, tracking templates, or custom parameters across various ad groups simultaneously.
5. Editing Bids for Individual Keywords:
- For campaigns using manual bidding, advertisers have the ability to set their own maximum CPC bid for individual keywords. The article highlights the step-by-step process for changing keyword bids, providing options to set new bids, increase or decrease existing bids, or align them with the default ad group bid.
6. Bid Adjustments and Automated Bidding:
- The article introduces advanced bidding options, including bid adjustments for better control over ad placements based on factors such as device, location, day, and time. It also mentions automated bid strategies that allow Google Ads to set CPC bids on behalf of advertisers.
7. Additional Bidding Options:
- The article encourages advertisers to explore additional bidding options, such as bid adjustments for mobile devices, locations, days, and times. It also mentions Google Ads' automated bid strategies as a powerful tool for optimizing bids.
By following the provided instructions, advertisers can navigate the Google Ads platform with confidence, making informed decisions to optimize their campaigns and achieve their advertising goals. If you have any questions or need further clarification on these concepts, feel free to reach out!
