Topic: Nike (2024)

Table of Contents
A short introduction to Nike Just Do It Key insights Table of contents Editor’s Picks Current statistics on this topic Further recommended statistics Market overview Market overview Financial performance Financial performance Revenue by region Revenue by region Key figures Key figures Competitors Competitors Nike brand profile Nike brand profile Get the best reports to understand your industry Contact

Nike, Inc., which is an American multinational corporation, is the world's largest supplier and manufacturer of athletic shoes and apparel, as well as a major supplier of sports equipment. Some of the other big players within the industry are adidas, Puma, and Under Armour. Nike, Inc. is the owner of a number of brands, including Nike, Converse, and Jordan, and the company is headquartered in Beaverton, Oregon, United States.

A short introduction to Nike

The company that named itself after the Greek goddess of victory is famous for its instantly recognizable 'Swoosh' logo, as well as its "Just Do It" slogan. Nike markets several products under its own brand, including, but not limited to Nike Pro, Nike+, Nike Blazers, Nike Dunk, as well as Air Max, Air Jordan, Phantom, and so on. Globally, Nike sponsors many high-profile athletes, such as Cristiano Ronaldo, Rory McIlroy, LeBron James, and Rafael Nadal, as well as sports teams like Barcelona, RB Leipzig, and Paris Saint-Germain.

Just Do It

Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U.S. dollars. In other words, Nike is not just the world’s leading sports clothing brand, it is also the single most valuable apparel brand on the planet overall. The company also has a very strong financial record, generating over 50 billion U.S. dollars in revenue during its latest financial year. There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 33 billion U.S. dollars in the fiscal year ended May 2023.

As of that month, Nike, Inc. employed nearly 84,000 people worldwide, many of which were specifically located in North America. The North American continent also generated the largest portion of the company's revenue, with more than 21 billion U.S. dollars in fiscal 2023. Although sales in non-U.S. markets have grown over the years, Nike’s core market remains the United States, as more than 40 percent of the company’s global revenue was made in this country alone.

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Topic: Nike (1)

D. Tighe

Research expert covering consumer behavior, sporting goods retail, and the global toy industry.

Published by D. Tighe, May 16, 2024

Key insights

Nike’s net income worldwide
5.07bn USD

Topic: Nike (2)

Detailed statistics

Nike's net income worldwide 2005-2023

Nike's U.S. revenue
22bn USD

Topic: Nike (3)

Detailed statistics

U.S. revenue of Nike from 1988 to 2023

Sneaker owners who are aware of the Nike brand in the U.S.
97%

Topic: Nike (4)

Detailed statistics

Nike brand profile in the United States 2024

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Market overview

Financial performance

Revenue by region

Key figures

Competitors

Nike brand profile

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Topic: Nike (56)

Topic: Nike (57)

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Topic: Nike (2024)
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