The Times-Revenue Method: How To Value a Company Based on Revenue (2024)

What Is the Times-Revenue Method?

The times-revenue method is a valuation method used to determine the maximum value of a company. The times-revenue method uses a multiple of current revenues to determine the "ceiling" (or maximum value) for a particular business. Depending on the industry and the local business and economic environment, the multiple might be one to two times the actual revenues. However, in some industries, the multiple might be less than one.

Key Takeaways

  • The times-revenue (or multiples of revenue) method is a valuation method used to determine the maximum value of a company.
  • It's meant to generate a range of value for a business all based on the company's revenue.
  • Times-revenue valuation will vary from one industry to the next due to the sector's growth potential; therefore, comparing different companies may be misleading.
  • This method is not always a reliable indicator of the value of a firm as revenue does not mean profit and an increase in revenue does not always translate into an increase in profits.
  • This method has the benefit of being easy to calculate, especially if the company already has a set of financial statements with reliable revenue totals.

Understanding the Times-Revenue Method

Small business owners might determine the value of the company to aid in financial planning or in preparation for selling the business. It can be challenging to calculate a business' value, especially if the value is largely determined by potential future revenues. Several models can be used to determine the value, or a range of values, to facilitate business decisions.

The times-revenue method is used to determine a range of values for a business. The figure is based on actual revenues over a certain period of time (for example, the previous fiscal year), and a multiplier provides a range that can be used as a starting point for negotiations. In effect, the times-revenue method attempts to value a business by valuing its stream of sales cash flows.

Depending on the period for which the revenue is considered or on the method of revenue measurement employed, the value of the multiple can vary. Some analysts use the revenue or sales recorded on proforma financial statements as actual sales or a forecast of what future sales will be. The multiplier used in business valuation depends on the industry.

Small business valuation often involves finding the absolute lowest price someone would pay for the business, known as the "floor," often the liquidation value of the business'assets,and then determining a ceilingthat someone might pay, such as a multiple of current revenues. Once the floor and ceiling have been calculated, the business owner can determine the value, or what someone may be willing to pay to acquire the business. The value of the multiple used for evaluating the company’s value using the times-revenue method is influenced by a number of factors including the macroeconomic environment, industry conditions, etc.

The times-revenue method is also referred to as "multiples of revenue method."

Special Considerations

The times-revenue method is ideal for younger companies with earnings that are either non-existent or very volatile. Also, companies that are poised to have a speedy growth stage, such as software-as-a-service firms, will base their valuations on the times-revenue method.

The multiple used might be higher if the company or industry is poised for growth and expansion. Since these companies are expected to have a high growth phase with a high percentage of recurring revenue and good margins, they would be valued in the three to four times-revenue range.

On the other hand, the multiplier used might be closer to one of the business is slow-growing or doesn't show much growth potential. A company with a low percentage of recurring revenue or consistent low forecasted revenue, such as a service company, may be valued at 0.5 times-revenue.

Criticism of the Times-Revenue Method

The times-revenue method is not always a reliable indicator of the value of a firm. This is because revenue does not mean profit. The times-revenue method fails to consider the expenses of a company or whether the company is producing positive net income.

Likewise, an increase in revenue does not necessarily translate into an increase in profits. A company may be experiencing 10% year-over-year growth in revenue, yet the company may be experiencing 25% year-over-year growth in expenses. Valuing a company only on its revenue stream fails to consider what it takes to generate its revenue.

To get a more accurate picture of the current real value of a company, earnings must be factored in. Thus, the multiples of earnings, or earnings multiplier, is preferred to the multiples of the revenue method.

The times-revenue method can be calculated forward or backward. You can divide the purchase price by annual revenue to arrive at the multiple, or you can multiple annual revenues by a desired times-revenue target to arrive at a potential target price.

Example of Times-Revenue Method

In fiscal year 2021, Twitter, Inc. reported annual revenue of $5.077 billion. Annual revenue for Twitter grew from 2020 to 2021 by over $1.3 billion. In 2022, Elon Musk announced his intention to acquire Twitter for $44 billion. This decision was later reversed and solidified via Securities and Exchange Commission filings.

Had the deal gone through, the acquisition would have occurred at company valuation of approximately 8.7 times-revenue. This means that at a theoretical acquisition price of $44 billion, Musk would have paid 8.7 times the annual revenue of Twitter (~$5.1 billion) as part of the deal.

Another interesting angle to this situation is Twitter's net annual loss. This demonstrates a glaring weakness of the times-revenue model. In 2021, Twitter incurred an annual loss of $221 million, it's second consider year of negative profit. Although the times-revenue valuation method indicates a value of 8.7, the method fails to consider that Twitter was not a profitable company at the time.

How Do You Calculate Times-Revenue?

Times-revenue is calculated by dividing the selling price of a company by the prior 12 months revenue of the company. The result indicates how many times of annual income a buyer was willing to pay for a company.

What Is a Good Times-Revenue Multiple?

Every company, industry, and sector will have different guidelines on what constitutes a good times-revenue valuation. Companies in higher growth industries will often sell for higher multiples due to the greater potential of future revenue. Alternatively, companies of different sizes may be valued differently due to the inherent risk of a newer business compared to an established company.

How Is the Times-Revenue Method Used?

Times-revenue is used to set a benchmark purchase price of a company. Using only the revenue of the business, a buyer can estimate a fair selling price by imputing what times-revenue they are willing to pay. Alternatively, a seller may have a purchase price in mind but must check times-revenue for reasonableness.

Is a Low Times Multiple Bad?

A low times multiple isn't necessarily bad. It simply means the company is being valued lower than other companies. If a seller is motivated to sell, having a low times multiple may be a good thing as it may be seen by buyers as a cheaper, potentially bargain price compared to companies with much higher multiples.

The Times-Revenue Method: How To Value a Company Based on Revenue (2024)

FAQs

How many times revenue is a business worth? ›

Typically, valuing of business is determined by one-times sales, within a given range, and two times the sales revenue. What this means is that the valuing of the company can be between $1 million and $2 million, which depends on the selected multiple.

How do you value a company using revenue multiple? ›

The Enterprise Value to Revenue Multiple is a valuation metric used to value a business by dividing its enterprise value (equity plus debt minus cash) by its annual revenue. The EV to revenue multiple is commonly used for early-stage or high-growth businesses that don't have positive earnings yet.

What are the 3 methods for valuing a company? ›

Company valuation approaches

When valuing a company as a going concern, there are three main valuation techniques used by industry practitioners: (1) DCF analysis, (2) comparable company analysis, and (3) precedent transactions.

How do you value a business based on revenue and profit? ›

Determining Your Business's Market Value
  1. Tally the value of assets. Add up the value of everything the business owns, including all equipment and inventory. ...
  2. Base it on revenue. How much does the business generate in annual sales? ...
  3. Use earnings multiples. ...
  4. Do a discounted cash-flow analysis. ...
  5. Go beyond financial formulas.

How much is a business worth with $1 million in sales? ›

Using this basic formula, a company doing $1 million a year, making around $200,000 EBITDA, is worth between $600,000 and $1 million. Some people make it even more basic, and moderate profits earn a value of one times revenue: A business doing $1 million is worth $1 million.

How much can you sell a business for based on revenue? ›

A business will likely sell for two to four times seller's discretionary earnings (SDE)range –the majority selling within the 2 to 3 range. In essence, if the annual cash flow is $200,000, the selling price will likely be between $400,000 and $600,000.

What is the formula for valuing a company? ›

The formula is quite simple: business value equals assets minus liabilities. Your business assets include anything that has value that can be converted to cash, like real estate, equipment or inventory.

How many times profit is a small business worth? ›

In most cases, people can determine their online business value by multiplying their average monthly net profit by 36x – 60x. For example, If a business generates a rolling twelve-month average net profit of $35,000, then this business would be valued at $1.26M on the low end and $2.27M on the high end.

What is the rule of thumb for valuing a business? ›

60 to 70 percent of annual sales, including inventory. 1.3 to 2.5 times Seller's Discretionary Earnings (SDE), including inventory. Three to four times Earnings Before Interest and Taxes (EBIT) Two to four times Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)

What are the 5 methods of valuation? ›

This module examines the traditional property valuation methods: comparative, investment, residual, profits and cost-based.

What are the 5 methods of company valuation? ›

5 Common Business Valuation Methods
  • Asset Valuation. Your company's assets include tangible and intangible items. ...
  • Historical Earnings Valuation. ...
  • Relative Valuation. ...
  • Future Maintainable Earnings Valuation. ...
  • Discount Cash Flow Valuation.

What are the 3 most common valuation methods? ›

Three main types of valuation methods are commonly used for establishing the economic value of businesses: market, cost, and income; each method has advantages and drawbacks.

How is a company's valuation based on revenue calculated? ›

Value a Company Based On Sales and Revenue

Valuing a business based on sales and revenue uses your totals before subtracting operating expenses and multiplying that number by an industry multiple.

What are the four basic ways to value a company? ›

4 Most Common Business Valuation Methods
  • Discounted Cash Flow (DCF) Analysis.
  • Multiples Method.
  • Market Valuation.
  • Comparable Transactions Method.

How do you value a small business based on income? ›

Most of these rules of thumb are based on some multiple of revenue, sales, or earnings. Some are as simple as taking your small business' yearly cash flow and multiplying it by four. For example, if your business generates cash flow of $60,000 per year, it would have a value of $240,000.

How many years of EBITDA is a business worth? ›

When valuing a business, it's customary to use trailing 12 month EBITDA. In cases where a company has seen unusual increases or decreases in EBITDA over the past few years, it may be more appropriate to use an average of EBITDA over that time period.

How many multiples of profit is a business worth? ›

As a very general guide, business advisers may suggest a valuation of between 4 and 10 times the annual post-tax profit.

What does owning 1% of a company mean? ›

If a company has 100 shares of stock outstanding, and you own 1 share, you own 1% of that company. The value of your shares will represent approximately that percentage (1%) of the company's market capitalization, or the value of all outstanding shares.

How many times revenue is a startup worth? ›

Startup valuation multiples: SaaS: usually 10x revenues, but it could be more depending on the growth, stage and gross margin. E-commerce: 2-3x revenues or 10-20x EBITDA. Marketplaces, hardware or low-margin businesses: 1-2x revenue.

What is a good revenue multiple? ›

3x – 5x revenue multiple is an acceptable range in the investment industry. Investors entering funding cycles of startups prefer to choose companies with revenue multiples in this range.

What is a good profit as a percentage of revenue? ›

The profit margin for small businesses depend on the size and nature of the business. But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies.

What is the simplest way to value a company? ›

Market capitalization is the simplest method of business valuation. It is calculated by multiplying the company's share price by its total number of shares outstanding.

What is the fastest way to calculate a company's valuation? ›

Methods Of Valuation Of A Company
  1. Net Asset Value or NAV= Fair Value of all the Assets of the Company – Sum of all the outstanding Liabilities of the Company.
  2. PE Ratio= Stock Price / Earnings per Share.
  3. PS Ratio= Stock Price / Net Annual Sales of the Company per share.
  4. PBV Ratio= Stock Price / Book Value of the stock.
Jun 29, 2022

Which is the best method of valuing a company? ›

Discounted Cash Flows

This technique is highlighted in the Leading with Finance as the gold standard of valuation. Discounted cash flow analysis is the process of estimating the value of a company or investment based on the money, or cash flows, it's expected to generate in the future.

What is a reasonable EBITDA multiple for a small business? ›

Earnings are key to valuation

The multiples vary by industry and could be in the range of three to six times EBITDA for a small to medium sized business, depending on market conditions. Many other factors can influence which multiple is used, including goodwill, intellectual property and the company's location.

What multiples are small businesses selling for? ›

The typical range for a small business is 1.5 to 3x SDE. Higher earnings, fast growth, and stellar margins can all help to increase the multiple.

What multiples do businesses sell for? ›

Charts of Earnings Multiples for Business Valuation

SDE multiples usually range from 1.0x to 4.0x. The range of EBITDA multiples (for EBITDA between $1,000,000 and $10,000,000) is 3.3x to 8x, with the averages ranging from 4.5x to 6.5x.

What are the three key levers to consider when valuing a company? ›

The single greatest reason most owners fail to exit successfully is that their business isn't worth enough.

What are the 7 steps of valuing process? ›

These stages include (1) choosing freely; (2) choosing from alternatives; (3) choosing after thoughtful consideration of the consequences of each alternative; (4) prizing and cherishing; (5) affirming; (6) acting upon choices; and (7) repeating (Raths et al. 1987, pp. 199–200).

What are the two most common valuation methods? ›

3 Most Common Business Valuation Methods
  • Multiples or Comparables.
  • Discounted Cash Flow (DCF)
  • Asset Based Valuations.
May 14, 2022

What are the three 3 primary equity valuation models? ›

Three major categories of equity valuation models are present value, multiplier, and asset-based valuation models.

What are the two basic valuation methods? ›

Comparables Method

The past transaction method looks at past transactions of similar companies to determine an appropriate value. There's also the asset-based valuation method, which adds up all the company's asset values, assuming they were sold at fair market value, to get the intrinsic value.

What are the 6 methods of valuation? ›

Methods for determining Customs value
  • Method one – transaction value. ...
  • Method two – transaction value of identical goods (“identical goods method”) ...
  • Method three – transaction value of similar goods (“similar goods method”) ...
  • Method four – deductive value. ...
  • Method five – computed value. ...
  • Method six – residual basis of valuation.
Jul 24, 2019

What is the most commonly used method for corporate valuation? ›

A widely used method within the asset-based valuation approach is called the “adjusted net asset” method. In this approach, the estimated value of your company is the difference between the fair market value of your total assets and your business's liability.

What are the 3 valuation methodologies and which would get you the highest value? ›

This means that income will rise in the I/S, and value of assets will increase in the B/S. Of the three main valuation methods (DCF, Public comparables and transaction comparables), rank them in terms of which gives you the highest price.

What is the most accurate valuation model? ›

Discounted Cash Flow Analysis (DCF)

In this respect, DCF is the most theoretically correct of all of the valuation methods because it is the most precise.

Which valuation model is the best? ›

The Kirkpatrick Model is by far the most popular and widely-used training evaluation model in use today. It was developed and introduced by Don Kirkpatrick in 1959 through a series of articles that were published in the Journal of the ASTD.

How does Shark Tank calculate valuation? ›

The Sharks will usually confirm that the entrepreneur is valuing the company at $1 million in sales. The Sharks would arrive at that total because if 10% ownership equals $100,000, it means that one-tenth of the company equals $100,000, and therefore, ten-tenths (or 100%) of the company equals $1 million.

What is the general rule for valuing a business? ›

60 to 70 percent of annual sales, including inventory. 1.3 to 2.5 times Seller's Discretionary Earnings (SDE), including inventory. Three to four times Earnings Before Interest and Taxes (EBIT) Two to four times Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)

How do I calculate the value of my business? ›

The formula is quite simple: business value equals assets minus liabilities. Your business assets include anything that has value that can be converted to cash, like real estate, equipment or inventory. Liabilities include business debts, like a commercial mortgage or bank loan taken out to purchase capital equipment.

How many times EBITDA is a business worth? ›

Generally, the multiple used is about four to six times EBITDA. However, prospective buyers and investors will push for a lower valuation — for instance, by using an average of the company's EBITDA over the past few years as a base number.

How many times earnings is a small business worth? ›

There are some national standards, depending on industry type and business size. Buyers, guided by appraisers and business valuation experts, use rules of thumb to value businesses based on multiples of business earnings. Bizbuysell says, nationally the average business sells for around 0.6 times its annual revenue.

How do you calculate the valuation of a startup based on revenue? ›

The various methods through which the value of a startup is determined include the (1) Berkus Approach, (2) Cost-To-Duplicate Approach, (3) Future Valuation Method, (4) the Market Multiple Approach, (5) the Risk Factor Summation Method, and (6) Discounted Cash Flow (DCF) Method.

How many years is a company still considered a startup? ›

A start-up is a business in the earliest stages of getting established. Companies may stay in start-up mode for as long as three years. Start-ups take many forms.

How does Shark Tank calculate valuation of a startup? ›

A company's valuation is the total value of a company after a round of fundraising is closed based on the amount raised against the equity shares. So, if a company sells its 10 percent equity for Rs 1 lakh, then its 100 percent would be marked Rs 10 lakhs.

How does Shark Tank calculate the value of a company? ›

A revenue valuation, which considers the prior year's sales and revenue and any sales in the pipeline, is often determined. The Sharks use a company's profit compared to the company's valuation from revenue to come up with an earnings multiple.

What is the fastest way to value a small business? ›

How do you value a business?
  1. Assets. The asset valuation method is suitable for businesses with sizable tangible assets. ...
  2. Price/earnings ratio (or the multiple of profits) ...
  3. Entry cost. ...
  4. Discounted cashflow. ...
  5. Comparables. ...
  6. Industry rules of thumb.
Sep 9, 2020

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