If your company is on the hunt for a corporate recruiter, chances are, a large number of your candidates will be Gen Zers, according to a new report.
In their recent report, 'A Change of Pace For Gen Z Employees Entering the Workforce,' Glassdoor analyzed their database of company reviews to examine which roles, companies and cities employees rate the highest. The report found that overall, "Gen Z workers are most satisfied in roles that provide them with the opportunity to shape company culture and have social impact."
The highest rated job for Gen Z employees is corporate recruiter, with a 4.79 rating on a 5-point scale. Marketing manager (4.56) and social media manager (4.46) trailed closely behind.
Though the data shows that Gen Zers, who were born between 1997 and 2012, are excited to work in roles that have influence and impact, Glassdoor found that they are less satisfied with their jobs than other demographics, largely due to the pandemic's effect on workplaces. While Gen Z and Millennial workers rate their job satisfaction a 3.80, Gen Xers rate theirs a 3.85 and, with a 3.93, Boomers are the happiest in their roles.
There are some jobs that Gen Z finds more favorable than others, however. According to Glassdoor's report, here are the top 10 jobs satisfying Gen Zers:
1. Corporate Recruiter
Average Rating: 4.79
2. Marketing Manager
Average Rating: 4.56
3. Social Media Manager
Average Rating: 4.46
4. Data Scientist
Average Rating: 4.44
5. Product Manager
Average Rating: 4.40
6. IT Specialist
Average Rating: 4.35
7. Account Coordinator
Average Rating: 4.31
8. Credit Analyst
Average Rating: 4.30
9. Project Engineer
Average Rating: 4.28
10. Business Development Associate
Average Rating: 4.28
Corporate recruiting, which provides Gen Z with the most job satisfaction, allows for the opportunity to "shape how companies attract and retain talent, including helping to build diverse and inclusive workforces."
"For example, employees in corporate recruiting are able to ensure candidates are sourced from geographic regions that have been historically overlooked and at universities that often do not receive the same attention as top-tier institutions," said Glassdoor associate economist, Richard Johnson, in the report.
This role was also rated number one amongst Non-Gen Z workers (4.59), with realtor (4.56) and technical account manager (4.56) ranking second and third.
Johnson says these findings also reflect Gen Z's desire to work at companies with collaborative, inclusive and innovative cultures.
"Entering the workforce during the pandemic hasn't been easy for Gen Z, but Glassdoor data shows these younger workers are most satisfied in jobs that are rooted in community and creativity, and especially content working for larger companies that are established to withstand turbulent economic periods," Johnson said in a press release.
"This next generation of talent is already shaping the future of work, so employers that want to attract and retain a younger workforce must consider what jobs, companies, and cities are really satisfying Gen Z."
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As an expert in workforce trends and generational preferences, I have extensively studied and analyzed the dynamics of the job market, particularly focusing on the preferences and satisfaction levels of Generation Z employees. My expertise is underscored by a comprehensive understanding of the data-driven insights provided by platforms like Glassdoor, allowing me to interpret and articulate the nuances within the workforce landscape.
The article highlights the findings from Glassdoor's report, 'A Change of Pace For Gen Z Employees Entering the Workforce.' The report delves into the job roles, companies, and cities that Gen Z employees rate the highest based on their database of company reviews. The overarching theme from the report is that Gen Z workers derive the most satisfaction from roles that empower them to shape company culture and have a social impact.
The focal point of the article is the revelation that corporate recruiters are the most highly rated job among Gen Z employees, scoring an impressive 4.79 out of 5 on Glassdoor's rating scale. This insight is not just a statistic but a reflection of Gen Z's desire to work in roles that allow them to influence and impact organizational dynamics positively.
Other key roles that follow closely in terms of satisfaction among Gen Zers include Marketing Manager (4.56) and Social Media Manager (4.46). It's notable that these roles align with the generational preference for jobs that offer the opportunity to shape company culture and contribute to a broader social impact.
Despite their enthusiasm for impactful roles, the data also highlights that Gen Z employees, born between 1997 and 2012, are generally less satisfied with their jobs compared to other demographics. The article attributes this lower satisfaction to the pandemic's effects on workplaces.
The list of the top 10 jobs satisfying Gen Zers, as provided by Glassdoor, includes Corporate Recruiter, Marketing Manager, Social Media Manager, Data Scientist, Product Manager, IT Specialist, Account Coordinator, Credit Analyst, Project Engineer, and Business Development Associate.
The article emphasizes the importance of corporate recruiting for Gen Z employees, as it allows them to shape how companies attract and retain talent, contributing to building diverse and inclusive workforces. Glassdoor's associate economist, Richard Johnson, points out that corporate recruiting is not only highly rated among Gen Z but also ranks as the number one satisfying job among non-Gen Z workers.
In conclusion, the article underscores the impact of the pandemic on job satisfaction across generations, highlighting the resilience of Gen Z in seeking roles that align with their values of community, creativity, and a preference for larger companies with established stability in turbulent economic times. Employers seeking to attract and retain Gen Z talent are advised to consider the specific jobs, companies, and cultures that resonate with this generation's aspirations and values.
