Cost Structure - Business Model Canvas | Strategyzer (2024)

Naturally enough, costs should be minimized in every business model. But low Cost Structures are more important to some business models than to others. Therefore it can be useful to distinguish between two broad classes of business model Cost Structures: cost-driven and value-driven (many business models fall in between these two extremes):

Cost-driven

Cost-driven business models focus on minimizing costs wherever possible. This approach aims at creating and maintaining the leanest possible Cost Structure, using low price Value Propositions, maximum automation, and extensive outsourcing. No frills airlines, such as Southwest, easyJet, and Ryanair typify cost-driven business models.

Value-driven

Some companies are less concerned with the cost implications of a particular business model design, and instead focus on value creation. Premium Value Propositions and a high degree of personalized service usually characterize value-driven business models. Luxury hotels, with their lavish facilities and exclusive services, fall into this category.

Cost Structure Attributes

A Cost Structures can have the following attributes:

Economies of scale

Cost advantages that a business enjoys as its output expands. Larger companies, for instance, benefit from lower bulk purchase rates. This and other factors cause average cost per unit to fall as output rises.

Economies of scope

Cost advantages that a business enjoys due to a larger scope of operations. In a large enterprise, for example, the same marketing activities or Distribution Channels may support multiple products.

Fixed cost

Costs that remain the same despite the volume of goods or services produced. Examples include salaries, rents, and physical manufacturing facilities. Some businesses, such as manufacturing companies, are characterized by a high proportion of fixed costs.

Variable cost

Costs that vary proportionally with the volume of goods or services produced. Some businesses, such as music festivals, are characterized by a high proportion of variable costs.

Cost Structure - Business Model Canvas | Strategyzer (2024)

FAQs

What is cost structure in business canvas? ›

More about Cost Structure

This building block describes the most important costs incurred while operating under a particular business model. Creating and delivering value, maintaining Customer Relationships, and generating revenue all incur costs.

What is cost structure in business model example? ›

Cost Structure defines all the costs and expenses that your company will incur while operating your business model. This final step in the process is important, because it will help your team decide whether to pivot or proceed.

What is cost structure example? ›

Examples include sales commissions, product cost, cost of labor and raw materials used in manufacturing, etc. Conversely, fixed costs are those that occur irrespective of the volume of selling or business activities. They are costs that accrue due to the passage of time such as insurance, salaries, and rent.

What is the importance of cost structure in business model canvas? ›

Cost structures play a key role in the Cost Model of your Business Model Canvas. The cost structure concept helps guide how you target innovation and value proposition development.

How do you describe the cost structure? ›

Cost structure refers to the various types of expenses a business incurs and is typically composed of fixed and variable costs. Fixed costs are costs that remain unchanged regardless of the amount of output a company produces, while variable costs change with production volume.

How do you choose a cost structure? ›

When selecting a cost structure, management must consider variable costs, which change with the volume of activity, fixed costs, which remain the same regardless of activity, and the amount of profit it wants to earn. The relationship between costs and volume is known as cost-volume-profit analysis or CVP.

What is the importance of cost structure? ›

Cost structures are specifically important in business plans because they allow a business owner to reduce their expenses and set pricing for the business's products and services.

What are the 4 types of cost? ›

Costs are broadly classified into four types: fixed cost, variable cost, direct cost, and indirect cost.

What are the main 3 types of cost? ›

These expenses include:
  • Variable costs: This type of expense is one that varies depending on the company's needs and usage during the production process. ...
  • Fixed costs: Fixed costs are expenses that don't change despite the level of production. ...
  • Direct costs: These costs are directly related to manufacturing a product.
13 Jan 2021

What is cost structure analysis? ›

Cost Structure is the relative proportion of each type of cost within an organization. Cost structure not only refers to the breakdown of costs required to manufacture a product (or provide a service) but also takes into consideration the use of all types of resources along the way.

What are the 5 categories of cost? ›

The 5 costs they cover are:
  • Direct cost.
  • Indirect cost.
  • Fixed cost.
  • Variable cost.
  • Sunk cost.

What are cost structure ratios? ›

Cost Structure Management and Ratios

The fixed cost ratio is a simple ratio that divides fixed costs by net sales to understand the proportion of fixed costs involved in production.

What impact does cost structure have on decisions? ›

When determining how to price their goods, companies use a variety of different cost structures. Cost structures allow a company to make sure that it is charging a high enough price for its goods to meet all variable costs for that unit and some amount of fixed costs, as well as making a profit.

What is the purpose of a cost model? ›

A cost model is a method or framework for determining the total value invested to deliver a product or service. The scope and detail of the process can vary depending on the situation, but the goal of all cost modeling is to find an accurate way to assess value input for comparison against value output.

Why do companies use the cost model? ›

Companies use cost models to project future costs of materials and services, as the cost is broken down into individual components. Understanding changes in prices of individual components helps predict the overall cost.

How can a business improve its cost structure? ›

Cost structure improvements
  1. Rethinking a company's business model. ...
  2. Aligning operational governance with the business model. ...
  3. Redefining functional service delivery to achieve organizational scalability and efficiency.

What are the 3 pillars of costing? ›

Download this guide to learn how you can optimize your budget and make the right investments in digitalization and growth by focusing on the three pillars of successful cost management: Clearly defining cost management success. Adopting a consistent cost management framework. Leveraging cross-functional collaboration.

What are the 4 cost curves? ›

3 presents the four remaining short-run cost curves: marginal cost (MC), average fixed cost (AFC), average variable cost (AVC) and average total cost (AC).

How cost structure affect pricing strategy? ›

The cost structure has a greater influence on pricing in International marketing. There is a close relationship between prices, costs and sales volume of a product, because the price charged affects sales volume by increasing or decreasing the overall demand.

What is the most important cost inherent in your business model? ›

The Cost Structure is the last – but not least – component of a Business Model. It gathers the most important costs involved in the whole operation from the outset. This is the final block, precisely because we need to have all the previous components already defined so we can estimate the costs of each one.

Why is cost important in a business? ›

Understanding your costs is vital for informed business decisions. It helps you determine the profitability of your operations and how to set prices. But proper costing is complex, and many businesses aren't doing a good job.

What are the 2 main type of cost? ›

There are two kinds of costs, fixed and variable. Fixed and variable costs impact the business in different ways but both are important in making the business profitable.

What are the 4 factors of cost? ›

Factor costs include all the costs of the factors of production to produce a given product in an economy. It includes the costs of land, labor, capital and raw material, transportation etc. They are used to produce a given quantity of output in an economy.

What is basic cost concept? ›

The concept of cost is a key concept in Economics. It refers to the amount of payment made to acquire any goods and services. In a simpler way, the concept of cost is a financial valuation of resources, materials, risks, time and utilities consumed to purchase goods and services.

What are key cost components? ›

These costs typically include direct costs: such as labor, supplies, equipment, or transportation; and indirect costs such as labor overhead, material overhead, general and administrative (G&A) expenses, and for contract only profit or fee.

What are cost categories? ›

Cost category records are used to classify different types of costs associated with your items. Using cost categories helps you to track costs and variances in the manufacturing process. These categories are available when the Standard Costing or Landed Cost feature is enabled.

What are the 4 steps in cost management? ›

While cost management overall is a complicated process and a critical project management knowledge area, we can break it down into four processes:
  1. Resource planning. ...
  2. Cost estimation. ...
  3. Cost budget. ...
  4. Cost control.
18 Mar 2022

What are 5 cost control methods? ›

Here are five cost control methods that allow a company to maintain and track its overall costs:
  • Planning the budget properly. ...
  • Monitoring all expenses using checkpoints. ...
  • Using change control systems. ...
  • Having time management. ...
  • Tracking earned value.
13 Apr 2021

What are the 4 quality cost categories and element? ›

The Cost of Quality can be divided into four categories. They include Prevention, Appraisal, Internal Failure and External Failure.

What is a variable cost structure? ›

Variable costs are any expenses that change based on how much a company produces and sells. This means that variable costs increase as production rises and decrease as production falls. Some of the most common types of variable costs include labor, utility expenses, commissions, and raw materials.

What is cost structure in business? ›

Cost structure is the aggregate of the various types of costs, fixed and variable, that make up a business' overall expenses. Companies use cost structure to set pricing and identify areas where expenses can be reduced.

What is cost structure in SAP? ›

The cost component structure groups the costs for each material according to cost component (such as material costs, internal activities, external activities, and overhead).

What is cost structure in e commerce? ›

A product cost structure encompasses all costs that make up a retail price. This includes; cost of goods sold, marketing, platform/marketplace fees, payment gateway charges, shipping charges, and profit. The end price of the product is what can be broken down as the cost structure.

What is the cost structure of a startup? ›

Startup costs are the non-recurring expenditures that incur during the process of establishing a new business. All startups are different from each other. Hence, their costs also vary from one another. These costs include costs like startup insurance fees, legal fees, registration charges, accountant's fees, etc..

What are the 3 types of cost in business? ›

These expenses include:
  • Variable costs: This type of expense is one that varies depending on the company's needs and usage during the production process. ...
  • Fixed costs: Fixed costs are expenses that don't change despite the level of production. ...
  • Direct costs: These costs are directly related to manufacturing a product.
13 Jan 2021

What are the 3 components of cost? ›

The three general categories of costs included in manufacturing processes are direct materials, direct labor, and overhead. Note that there are a few exceptions, since some service industries do not have direct material costs, and some automated manufacturing companies do not have direct labor costs.

What affects cost structure? ›

Some variables that can affect how a business refers to cost structure are cost objects, like products, services, customers, projects and business activities. Additionally, cost structure might vary even within one business depending on product lines, business units or divisions.

What are the 6 categories of cost? ›

A supply professional knows that Price = Cost + Profit. He or she also must understand variable, fixed, semi-variable, total, direct, and indirect costs and how those costs influence prices.

What are 3 startup costs for a business? ›

A startup cost is any expense incurred when starting a new business. Startup costs will include equipment, incorporation fees, insurance, taxes, and payroll.

What are startup costs examples? ›

What are examples of startup costs? Examples of startup costs include licensing and permits, insurance, office supplies, payroll, marketing costs, research expenses, and utilities.

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