Control how Apple delivers advertising to you on iPhone (2024)

iPhone User Guide

You control how Apple delivers advertising.

Ads delivered by Apple may appear in the AppStore, AppleNews, and Stocks. These ads don’t access data from any other apps. In the AppStore and AppleNews, your search and download history may be used to serve you relevant search ads. In AppleNews and Stocks, ads are served based partly on what you read or follow. This includes publishers you’ve enabled notifications for and the type of publishing subscription you have. The articles you read are not used to serve targeted ads to you outside these apps, and information collected about what you read is linked to a random identifier rather than your AppleID.

Review the information Apple uses to deliver ads

Go to Settings Control how Apple delivers advertising to you on iPhone (1)> Privacy & Security> Apple Advertising> View Ad Targeting Information.

The information is used by Apple to deliver more relevant ads in the AppStore, AppleNews, and Stocks. Your personal data isn’t provided to other parties.

Turn personalized ads on or off

Go to Settings Control how Apple delivers advertising to you on iPhone (2)> Privacy & Security> Apple Advertising, then turn Personalized Ads on or off.

Note: Turning off personalized ads limits Apple’s ability to deliver relevant ads to you. It may not reduce the number of ads you receive.

Learn more about privacy and Apple’s advertising platform

Go to Settings Control how Apple delivers advertising to you on iPhone (3)> Privacy & Security> Apple Advertising> About Advertising & Privacy.

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Control how Apple delivers advertising to you on iPhone (2024)
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